no remorse

Brand: Halo Top Creamery

Insight: Halo Top’s famously low-calorie ice cream allows you to indulge in gluttony without any sort of food guilt.

Big Idea: If Halo Top can make ice cream guilt-free, what if everything socially questionable felt that way, too?

Executions: 3 outdoor ads & an emerging tech idea

outdoor ADS

emerging tech idea

In partnership with Claude, Halo Top's branded app lets users connect their recent internet search history for analysis. The more embarrassing the results, the bigger the discount. Because if anyone deserves to live guilt-free, it's you.