sense of security

Brand: OtterBox

Insight: People often see phones as an extension of the self; when the phone is protected, they feel protected.

Big Idea: Put phones in the exact situations OtterBox is built to survive.

Executions: 3 print ads & 1 digital tech idea

PRINT ADS

DIGITAL IDEA

In partnership with Google Earth, OtterBox invites customers (and other adrenaline junkies) to tag and share their near brushes with death: from being chased by an evil swan in Golden Gate Park to attempting to scale the Himalayas, users from anywhere can see just how much they can't take — but their phones can.